Great article from Fast Company - "Six ways to avoid landing in the product failure bin"
- Be honest about your product
- Consider side effects (alternative uses, environmental impact etc.)
- Innovate (duh...)
- Cannibalize - aka compete with yourself "ala Intel" - as Grove said so well, "Only the paranoid survive"
- Act quickly - the world has become incredibly fast...
- Ignore traditional market research (it went the way of the Edsel) - "focus groups" ARE OUT!